Introduction

Salesforce launched Einstein GPT, the world's first generative artificial intelligence CRM technology, which delivers AI created content across all sales, service, and marketing interactions. With Einstein GPT, Salesforce Aims to Transform Every Customer Experience with Generative AI.

Einstein GPT Infuses Salesforce's proprietary AI models with generative AI technology from a partner ecosystem and real-time data from Salesforce Data Cloud, that harmonizes and unifies all of a company's customer data. With Einstein GPT, customers can connect this data to OpenAI's advanced AI models out of the box, or choose your own external model and use natural language prompts directly within Salesforce CRM to generate content that continually adapts to customer information and needs in real time.

Einstein GPT can generate, for example, personalized emails for salespeople to send to customers, generate specific answers for customer service professionals to respond to customer questions faster, generate targeted content for marketers to increase campaign response rates and generate supporting code for the development team.

Conclusion

To further deepen the capability of Einstein GPT in the CRM platform, Salesforce has released Einstein GPT for Sales, Einstein GPT for Service, Einstein GPT for Marketing, Einstein GPT for Slack Customer 360 apps and Einstein GPT for Developers, all with generative AI capabilities customized for each industry.

Salesforce CEO Marc Benioff stated that the company is opening doors to the future of AI for all its customers, integrating Einstein GPT into all your clouds, as well as Tableau, MuleSoft, and Slack.

At worldIT we are already exploring this integration, but we’re also looking forward to working with the solutions Salesforce will make available and offering our customers innovative, market-leading technology solutions. Stay tuned for more information on how worldIT will help companies make the most of the power of Salesforce's Einstein GPT.

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